The current adoption of short-term content is absurd.
Super helpful piece! Do I have it right that YouTube's 45% is for all Shorts ad revenue, while TikTok's 50% applies to only the subsegment of TikTok revenue that's in the Pulse program? (Do we know what portion of revenue is in the Pulse program?)
You are right! TikTok does not disclose what portion of revenue is in the Pulse Program unfortunately
Super helpful piece! Do I have it right that YouTube's 45% is for all Shorts ad revenue, while TikTok's 50% applies to only the subsegment of TikTok revenue that's in the Pulse program? (Do we know what portion of revenue is in the Pulse program?)
You are right! TikTok does not disclose what portion of revenue is in the Pulse Program unfortunately