The current adoption of short-term content is absurd. On Oct 2022, Meta CEO Mark Zuckerberg said that more than 140 billion Reels play daily across Facebook and Instagram (marking a 50% increase from six months ago). On Feb 2023, Google declared in their financial statements that today they have
Super helpful piece! Do I have it right that YouTube's 45% is for all Shorts ad revenue, while TikTok's 50% applies to only the subsegment of TikTok revenue that's in the Pulse program? (Do we know what portion of revenue is in the Pulse program?)
Super helpful piece! Do I have it right that YouTube's 45% is for all Shorts ad revenue, while TikTok's 50% applies to only the subsegment of TikTok revenue that's in the Pulse program? (Do we know what portion of revenue is in the Pulse program?)
You are right! TikTok does not disclose what portion of revenue is in the Pulse Program unfortunately