Best Resources to Learn About the Creator Economy
The creator economy is continuously being reinvented every single day. - Hence that's why Creators Lab was created to educate and share knowledge about the industry.
In this article, you will find many lists of materials that I found to be incredible to understand how the creator economy is evolving.
Creator Economy Newsletter You Should Subscribe To
The Publish Press by Colin & Samir (Latest Events/Trends About Creator Economy)
The Information Newsletter by Kaya Yurieff (in-depth, exclusive interviews/deal flow)
Inside the Creator Economy by Jim Louderback (Great Analysis on Recent Events)
Creator Hook by Jake Thomas (Deep Dives on Thumbnail Designs & Content Ideas)
Accelerated by Justine Moore and Olivia Moore (Topics on Consumer Innovations)
Creator Economy Channels / Podcasts You Should Know
Colin & Samir (and their 2nd channel Creator Support)
The Editing Podcast by Hayden Hiller Smith (2nd Channel HillierSmith)
Creator Upload by Lauren Schnipper and Josh Cohen
Favourite Thought Pieces on Creator Economy
The Creator Economy will look like the Music Business by Hugo Ambsellem
The TikTokization of Everything by Rex Woodbury
The Full Story of MrBeast by Colin & Samir
Casey Neistat at Nas Summit 2022 by Nas Daily
The Creator Revolution by Catherine Yeo
The Practice: Shipping Creative Work by Seth Godin
Like, Comment & Subscribe by Mark Bergen
Creator Economy Companies You Should Pay Attention To
Aside from prominent companies like Youtube, TikTok, Spotify, Shopify, Linktreee, here are a few companies you can learn a lot of about creators and their needs:
JellySmack - uses AI to repurpose content to scale across channels
Spotter - provides non-dilutive financing solutions using AdSense as leverage
Night Media - largest talent management for creators (e.g. MrBeast / Dream)
Karat Financial - financial infrastructure for creators (credit / tax / network)
Creative Juice - all-in-one creator funding, banking & growth tools
Prime - hydration/energy drink company led by Logan Paul & KSI
Beehiiv - Newsletter infrastructure platform for creators
Epidemic Sound - royalty-free music subscription platform
Juniper Creates - merch creation & distribution platform for creators
Kajabi - course/program/membership management platforms for creators
What to look forward to from Creator Labs
Monthly Deep Dives on subjects within the Creator Economy
3 selected startup features per release
Catered to those who are interested in working for/with/as a creator
If you found anything in this newsletter helpful, I'd love to connect on Twitter. If you are a creator, I would love to learn and help you with your channel!